The Taste of Innovation
February 7, 2012
I bought lunch today for the first time from a food truck. From Washington, D.C. to Los Angeles, food trucks are transforming how this country eats, offering alternatives for every culinary appetite. In the spirit of creative entrepreneurship, Morocco’s fish vendors leveraged MCC funding to pursue a similar concept and go mobile. That country’s MCC compact is replacing donkey-drawn carts with three-wheeled, heavy-duty motorbikes equipped with insulated ice chests, empowering Moroccan fish venders to sell more fish to more consumers with a focus on quality and freshness. More than this literal parallel, I think MCC and food trucks have a lot in common. Think about it.
Innovation: Both MCC and food trucks are built on innovation. Food trucks offer one or two signature dishes, giving proprietors the opportunity to highlight and celebrate their innovative food specialties, which might otherwise be lost on the full restaurant menu. MCC has taken more than half a century of development practices and incorporated the most innovative principles into our model for development effectiveness, focusing simultaneously on results, country-owned solutions, accountability, and transparency.
Technologically-powered: Because of Twitter, food trucks have proliferated. Technologically-savvy customers are turning to their mobile devices and online communities to track when and where their favorite food trucks will be serving. I saw the same positive use of technology in Armenia, for example, as farmers, benefitting from MCC’s investment in the most extensive modernization of the country’s irrigation system in 30 years, use their cell phones to obtain the latest market prices for their agriculture products to maximize sales. MCC compacts increasingly are leveraging the power of technology to achieve sustainable development and increase incomes, from computerizing banks in Ghana to give rural families and businesses efficient access to financial services, to optimizing global positioning systems in Benin for accurate land mapping to provide individuals with secure title to their property, to using latest breakthroughs to grow, irrigate and harvest quality crops that both promote greater food security a
nd make farmers more competitive in the marketplace.
Customer-driven: Given the long line I stood in, I am struck by how many people are drawn to the food truck experience. There’s obvious market demand. MCC, too, is approached constantly by countries eager to reform their policies and partner with us. The partnerships we do form with a select group of poor, but well-governed, countries are based on shared responsibility and mutual accountability to achieve their homegrown development solutions.
Just as food trucks serve a cornucopia of cuisines from around the world, MCC partners span the globe in a common drive to reduce poverty through economic growth. By opening gateways to opportunity, MCC’s worldwide partnerships help local businesses and entrepreneurs thrive, so that our development dollars, ultimately, can be replaced by economic growth led by the private sector.
I am preparing to travel to Africa this month to sign MCC’s compact with Cape Verde and to mark the completion of Ghana’s MCC compact. Such milestone events in these countries will serve as opportunities to see MCC’s approach to innovation, technology and country-owned development strategies in action. Check back to read my blogs from those upcoming travels. In the meantime, please let me know if there are any food trucks in Cape Verde and Ghana I should sample.